about us

We’re Simon and Davida Hadden, and in 2012, with our four daughters, we founded Alfie Douglas, a design studio rooted in simplicity and craftsmanship. What started with leather accessories has grown into a broader venture - now embracing interior design, all with the same thoughtful, hands-on approach.

Curiosity drives us. From concept to creation, we nurture ideas, perfect each detail, and craft every piece ourselves with pride.

Our designs are original, minimal, adaptable and handcrafted to be sustainable, unique, and built to last.

2012 / project one / leather

  • large backpack

  • large backpack side view

  • medium backpack

  • small backpack

  • zero base large

  • zero base small

  • zero mini

  • zero top small

  • zero top large

  • zero top large showing convertibility

  • alfie one small

  • alfie one small

  • mini zipper

  • briefcase

  • swivel pouch

  • moon purse

1 16

  • tapered tote

  • minimal tote

  • slouchy tote

  • simple tote

  • minimal backpack

  • shopper tote

  • medium utility case

  • medium utility case

  • saddle bag

  • bifold wallet

  • tool roll

  • minimal wallet

  • key fob

  • wrist strap

  • travel wallet

  • camera strap

1 16

  • card holder

  • narrow belt

  • duffel bag

  • towel holder

  • utility case / backpack conversion

  • saddle bag / shoulder conversion

1 6