about us

We’re Simon and Davida Hadden, and in 2012, with our four daughters, we founded Alfie Douglas, a design studio rooted in simplicity and craftsmanship. What started with leather accessories has grown into a broader venture - now embracing interior design, all with the same thoughtful, hands-on approach.

Curiosity drives us. From concept to creation, we nurture ideas, perfect each detail, and craft every piece ourselves with pride.

Our designs are original, minimal, adaptable and handcrafted to be sustainable, unique, and built to last.