Alfie Douglas are very proud of the worldwide appeal of their products and overwhelming enthusiasm for the brand, currently selling to over 30 countries.
It has taken time. For over five years they have been busy experimenting with new products and listening to feedback from our customers. They have discovered that their customers represent a new kind of global consumer.
They are educated, smart and re-defining the word ‘luxury.’ They don’t buy a logo for a logo’s sake, they want to know how and where things are made. They want to know provenance, brand ethos and the source of materials for everything that they buy.
For the last five years the team at Alfie Douglas have been quietly developing a new British premium accessory brand. Not a spin off or copycat of another brand, but something completely new and fresh. A brand that responds to changing consumer tastes and ideals, a brand for the future.
They have been busy experimenting and listening to their customers and had literally thousands of one to one conversations with them, getting to understand their likes and dislikes, their needs. They have learnt that individuality, sustainability, honesty and traceability are at the heart of their buying decisions.
Alfie Douglas is a family name and a family business. They are proud of their heritage and as a British brand, embrace the status that ‘Made in England’ carries throughout the world. They present a carefully curated range of products designed to appeal to a wide ranging demographic with a proven sales track record, incredible brand loyalty and a worldwide appeal.ORIGINAL . SINGULAR . INGENIOUS... HANDMADE IN ENGLAND