We are happy to announce we now have a selection of our Zero Bags available at Neushop, Miami - a store that is bringing back the basics, with a colour coordinated layout of clothing, objects and accessories.
We live in an age where the whims of the fashion world distort our relationship to clothing. Fashion has steered the clothing industry towards vanity and away from common sense and real human necessities. NEUSHOP was founded in reaction to this reality, pursuing a return to what is basic and essential.
For over three decades, we developed our brand based on this principle. We seek to design elemental wardrobe and lifestyle pieces whose simplicity stems from rich forethought and design. We are in the search for what Morrison and Fukusawa labeled the Super Normal; that which is exceptional because it is expressed in its most fundamental form.
To us, fundamental means functional. Fundamental means versatile. Fundamentals have fair prices. Fundamentals meet the demands of real people. Fundamentals are about modern life. Fundamentals enable personal expression.