We held our launch party, VIP press day and first custom built pop-up shop at The Old Truman Brewery, east London.
The Alfie Douglas team designed and built a custom pop-up shop installation to transform the empty space. The interactive space contained a workshop demonstration area and showroom.
During the pop-up visitors experienced live product demonstrations, a first look at our 2014 Collection, options to customise products, live music, food, secret sales and limited edition give aways.
Press and members of the public were invited to see our first collection, meet the Alfie Douglas team and learn more about us.
The event was a huge success and the start of our pop-up adventure...
3 - 6 April 2014
12 Dray Walk