Our Eco-Driven Ethos - Sustainable Luxury

A new class of global consumer is emerging...

They are better educated, smarter, and bringing in a more subtle sophistication and meaning to the word luxury.  No longer buying a logo for the logo’s sake, consumers now want to know the provenance, how and where it was made and the quality of the materials. They are looking for more than just a product, they look for an experience, a tradition, an authenticity.

And this is where Alfie Douglas strikes a remarkable chord with a growing number of global customers who appreciate their brand ethos; in particular, the honesty and transparency. The brand connects with it's customers on so many different levels, meaning that every single customer can connect directly with the people who design, experiment and develop every single item.

Every single piece that comes out of the Alfie Douglas workshop is made with exceptional care. They use exceptional quality materials combined with traditional manufacturing methods together minimal waste and traceable materials. They place high value on ethical and sustainable production methods and all products are made as responsibly as possible.

The end result is a bag designed to last a lifetime... a lifetime of fun..



Alfie Douglas, the story so far...

For the last five years the team at Alfie Douglas have been quietly developing a new British premium accessory brand. Not a spin off or copycat of another brand, but something completely new and fresh. A brand that responds to changing consumer tastes and ideals, a brand for the future.

They have been busy experimenting and listening to their customers and had literally thousands of one to one conversations with them, getting to understand their likes and dislikes, their needs. They have learnt that individuality, sustainability, honesty and traceability are at the heart of their buying decisions.

Alfie Douglas is a family name and a family business.  They are proud of their heritage and as a British brand, embrace the status that ‘Made in England’ carries throughout the world. They present a carefully curated range of products designed to appeal to a wide ranging demographic with a proven sales track record, incredible brand loyalty and a worldwide appeal.


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