New year - Living better with less


Minimalism isn’t just a look, it’s a way of life.

Believing that we can all live better with less Alfie Douglas embraces minimalism, believing that mass production has turned us into a throw-away society, buying things for the moment and not for life.

Alfie Douglas design and make simple, beautiful, functional bags. Bags made from responsibly sourced materials and designed to share a lifetime of adventure.

"People are becoming far removed from the source of the materials and the people making them" says director Davida Hadden, "we believe in making products that last a lifetime and beyond". 


Alfie Douglas, the story so far...

For the last five years the team at Alfie Douglas have been quietly developing a new British premium accessory brand. Not a spin off or copycat of another brand, but something completely new and fresh. A brand that responds to changing consumer tastes and ideals, a brand for the future.

They have been busy experimenting and listening to their customers and had literally thousands of one to one conversations with them, getting to understand their likes and dislikes, their needs. They have learnt that individuality, sustainability, honesty and traceability are at the heart of their buying decisions.

Alfie Douglas is a family name and a family business.  They are proud of their heritage and as a British brand, embrace the status that ‘Made in England’ carries throughout the world. They present a carefully curated range of products designed to appeal to a wide ranging demographic with a proven sales track record, incredible brand loyalty and a worldwide appeal.


Print Friendly and PDF
Back to blog