Home isn't a place, it's a person.

 

It’s a safe place. A warm, personal environment we call home. Sometimes creative and often the start of many memories and experiences…

Our recent insight into the home of our Daughter and Creative Director Emily Hadden in a sunny one-bedroom flat in North Fitzroy, Melbourne, where we explore her love for natural light, plants and neutral tones. 

You recently moved to the other side of the world - why Melbourne?
I’m always on the move, can never keep still and after recently living in London and Berlin, Melbourne felt like the next place for me and my adventures.  

Tell us a little about the place you call home?
Being so far away from what I normally call home (London) it’s important for me to be in a bright, light-filled space, where shadows can fall and light can shine. I surround myself with plenty of plants and art - they are what inspire me.

What do you have planned for Alfie Douglas and Melbourne?
We actually have a lot of AD customers in Australia - Melbourne, so I am currently looking for a space to work and showcase our products. We are also planning an exclusive party here for the launch of our new collection later this year….