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our team

our family
We are a small team of experienced designers with the shared goal of keeping things simple. We create products that are useful, functional and delightful.

Co-founded in 2014 by Simon & Davida Hadden with our four daughters, we set out to avoid mass market dilution of quality and use traditional techniques to create products that work for the modern day and continue to work into the future.

our name
Alfie Douglas is a family name taken from a relative who was a creative inspiration to us all.

exceptional materials
Our leathers are premium grade and sourced from the best tanneries in the world and our suppliers adhere to strict production and environmental impact codes. They are carefully prepared using natural vegetable extracts from a variety of wood, bark, fruit, roots and leaves with no harsh chemicals, it’s a slow process taking up to six months from start to finish. The end result is a beautiful rich leather made to last a lifetime.

natural colours
Our rich colours are achieved by immersing each hide in natural dyes for several days to completely penetrate the leather.

The production process is carefully controlled and regulated and conforms to the highest European environmental standards. All packaging materials contain recycled materials and are 100% recyclable.

made by hand
Exceptional materials and craftsmanship are at the heart of every piece we make and each is as individual as the person that makes it. 

Every one of our products is hand built at traditional workbenches in small batches by craftsman using skills that have been passed down through generations of the same family. Alfie Douglas makers are a dedicated group of individuals who take great pride in everything that they make.