From concept to prototype, every piece starts life in our design studio in the heart of London. Although our products are simple, there's more to making a simple leather bag than meets the eye. It takes time, a skilled hand and a sophisticated knowledge of materials to get it right and make a bag that lasts a lifetime.
Every piece is hand built at traditional workbenches in small batches by craftsman using skills that have been passed down through generations of the same family. Alfie Douglas makers are a dedicated group of individuals who take great pride in everything that they make. Each piece is assembled and finished by hand, even the rivets, which are specially made, are hand-hammered.
We design and make simple, beautiful, functional bags. Bags designed to share a lifetime of adventure. A bag for work, a bag for play, a bag for life.
Bags so simple, they have taken 4 years to develop. Simple means that nothing is hidden, just raw, real, honest. We don’t make over-complicated bags with fancy catches, pockets and compartments for things we don’t need. We create timeless designs that continuously evolve.
Can a bag make your life better? We think so. We make unfussy bags that simply work and look great. Bags that adapt to you, your mood, your style and your activity. Bags that can be worn in totally different ways to suit you. Bags that you can convert into different formats. Not gimmicky, gadgety type things but well thought-out, sensible solutions.
Success starts with failure...After months of failed attempts to design a simple convertible bag, the answer was so simple, we just couldn’t see it. A tiny attachment that enables you to switch the bag from a shoulder bag to a backpack in a matter of seconds, giving you two bags in one.
Why convertible? Carrying heavy stuff around on one shoulder all day can actually cause long term problems to your body, we’re simply not designed to do it. By converting the bag to backpack mode you can re-distribute the weight evenly when you need to. When you need to get in and out of your bag frequently simply convert it back to shoulder bag mode.
hardware & components
Our signature solid aluminium rivets are made especially for us. They are unbreakable, individually trimmed and hand-hammered meaning they are 100% reliable.
Each one of our straps are made from quality bridle leather secured by solid metal rivets, solid cast rings, reinforced hand stitching and solid cast brass buckles. Each individual strap is hand cut and sewn, alone taking 1hour of skilled craftsmanship.
For our zips we enlisted the innovation and expertise of one of the world’s leading zip-manufacturers, based in Switzerland. Each tooth has been individually polished for a smooth and secure closure
Our double layered leather shoulder pads feature on our Medium and Large Backpacks, and are designed for extra comfort whilst carrying heavier loads.
Our custom made toggle is a unique feature used to secure the duffle closing on our Backpack ranges. Each toggle is individually handmade from solid vegetable tanned leather discs and thong.
Learn more about Our Leathers & Aftercare >