Over the last 12 months we have been delighted to meet and talk to thousands of people in our pop-up store in London and we have listened to their feedback.
You are inquisitive, demanding greater transparency, more flexible formats and more involvement in the process.
As a result our new ranges are radically different to anything that has gone before. Our signature minimal designs embrace the new and ever-changing landscape we all now face.
We have been working hard to deliver that... you won't be disappointed.
The Alfie Douglas sale is now on, save up to 50% on backpacks and our convertible 2-in-1 bags.